Plume is Milwaukee’s newest vintage and modern boutique offering a personalized shopping experience for individuals interested in fashion, sustainability, and the arts. We seek to source unique, quality merchandise from all over the nation while offering local products from reputable artists and small business owners. The shop is comprised of men’s and women’s new and vintage apparel, shoes and accessories, small furniture and house wares, beauty products, print materials, and handmade gifts. Our objective is to showcase the timelessness and beauty of vintage clothing in a modern space while emphasizing the importance of supporting local talent.

Our line is fashion forward and sophisticated, but also affordable and accessible to many. We welcome people from all walks of life, hence our tagline “birds of all feathers.” We believe fashion is intended for anyone with the courage to embrace it. Let us unite in our appreciation of its brilliance and scope so that everyone might learn to recognize its potential.

“Real style is never right or wrong. It’s a matter of being yourself on purpose.” -G. Bruce Boyer